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Advertising

Client-Agency Relationship: A Chasm

By deepakk
July 16, 2018
in :  Advertising, Business, Marketing
1,553
Agency Client Relationship

A complex relation between client and agency where both deal with seemingly abstract things like brands, perceptions and ideas, and struggle to get a grip on the intangible process and delivery, the compatibility and tussle of ideas and perspectives will always render the relationship as volatile, emotionally engrossing, and running on thin line of concurrence and trust. To make this relationship …

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