Internet Software Technology User Guide; How Google Page Rank Works In SEO Posted on September 17, 2018 7 min read 0 1,072 If you are someone who works in the SEO world, you know how highly Google is deemed. It is not just a search engine but it also has a number of tools and algorithms to help improve your search engine rankings. One such algorithm that Google, the SEO trend-setter, has is called Google PageRank. It is one of those algorithms that may not be very relevant to the modern search engine optimization but is considered elementary to the origins of SEO. Bulk index checker is an effective program to index various pages in google. What is Google PageRank? Google PageRank (or simply PR) is an algorithm used by Google to create rankings for worldwide webs. Larry Page, one of the founders of Google, tactfully name PageRank after him. The name both acknowledges Larry and sounds relevant to SEO jargon. The algorithm was created to use as a metric when calculating a website’s authority. A website’s authority is its ability to rank higher on search engines. According to Google, ‘PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.’ The algorithm uses a scale of 0 to 10 that tells you where you stand as a website. How important is Google PageRank? The reason why Google PageRank is so well-known is that PageRank is one of Google’s oldest algorithms. It was one of the first few to make the system work. However, today, PageRank is not the only algorithm used by Google. So as much as its formula is an important benchmark for a quality website, it is not the only algorithm. READ Understanding the Difference between Adaptive and Responsive Web DesignHow to check Google PageRank? Google does not officially share every website’s PageRank anymore. However, there are a number of online tools that you can use to calculate your website’s PR. You can use https://www.prchecker.info/ or https://checkpagerank.net/. On the PageRank checker, all you have to do is share your website’s URL. The tool does the rest. The results are shared with you in a matter of minutes. How can you improve your PageRank? If you understand how PageRank score is calculated, this should not be difficult for you. The score is primarily based on the quality and quantity of links linking to your web page. This means the higher the quality and quantity of links, the more you can score. It is like a voting system based within the worldwide web boundaries. When a certain site links your web page to its website, it is indirectly vouching for the content on your website. You have to start by getting linked by more and more websites. However, that is not all. The important thing to note is the quality of those websites. Quality is important because Google takes into account the credibility of the website vouching too. It is like taking a doctor’s advice vs. taking the advice of someone who has no medical background whatsoever. You are more likely to believe the doctor, someone who has credibility. The same formula applies here.